The Hands-On Leadership Model Behind Par Chadha’s Family Office
Par Chadha founded HandsOn Global Management in 2001 as a family office built on a simple premise: leadership means staying close to the work. That philosophy extends into HGM’s business model, which focuses on taking proven enterprise solutions, simplifying them, and making them accessible to small and medium businesses at reasonable prices.
In this interview, Chadha talks about why he believes the small business market remains massively underserved, how his team approaches growth when individual customer values are small, and why he thinks servant leadership creates stronger organizations than top-down management.
Overview
Business Name: HandsOn Global Management
Website URL: https://hgmfund.com
Founders: Par Chadha
Business Location: Santa Monica, California
Year Started: 2001
Number of Employees/Contractors/Freelancers: 11-50
Tell us about yourself and your business.
I’m the founder of HandsOn Global Management, and the name really says a lot about how I work. It’s a hands-on family office, and if you can’t be hands-on, then you don’t belong in our organization. We oversee businesses that are run by professionals, with CEOs, chief financial officers, high technology heads, and a whole typical functional organization, but I stay very involved in helping teams solve problems, fill gaps, and move things forward.
At HGM, what I really do is oversee businesses, support operators, and look at opportunities across the platform, including investments, business development, and M&A, where it fits our family office. A lot of my approach is built around servant leadership and being approachable across all layers. I don’t believe in the corner office myth. I believe anybody can talk to anybody, and I believe the best way to move up is to make the people around you successful.

How does your business make money?
At the family office level, we make money through the businesses we run and through investments, business development, and M&A opportunities that fit with our family office.
A big part of what I find very successful as a business model is serving the small and medium business market with simplified, low-cost solutions around very simple business functions like marketing, sales, purchasing, HR, finance, admin, tax reporting, and security. The idea is to make those functions easier through automation tools designed by the industry, so customers can adopt them without having to be so out of pocket that it hurts their personal budget. That creates word of mouth success, helps them become more profitable and scalable, and that’s the kind of model I believe works.
What was your inspiration for starting the business?
My inspiration really comes from seeing that the small business market has been underserved and, in many cases, ignored. The big tech companies are looking for large multinational customers and the biggest dollar value per customer, but they do not really think about what I call the smallest million, the small businesses. I have seen in my own life that these businesses need help, and they do not have enough bandwidth. They need solutions that make their businesses more profitable, more scalable, and give them a better work-life balance.
What drove me was the idea that if you already have solutions that have worked in larger environments, you can simplify them, shrink wrap them, and make them available to small businesses at a low enough cost that it does not hurt their personal budget.
So the reason to start was really to serve that underserved market in a practical way, around very simple business functions, and to help small businesses increase profitability and scale without sacrificing their work-life balance.
How and when did you launch the business?
I launched HGM in 2001 as a hands-on family office. That was the whole idea from the beginning.
How I launched it, in practice, was by building an organization where professionals run the businesses, but where I stay deeply involved in helping solve problems, stepping into gaps, and supporting the people around me.
Our job is to serve the people who work for us, take things off their plates that are troubling them, and help make their lives easier so they can be more successful.
How is the business funded?
We fund the business through family-office capital and internal investment capital.
How did you find your first few clients or customers?
We found our early customers by serving an underserved small business market with simple, practical, and low-cost solutions. My view has always been that if you make those solutions easy enough to adopt and low enough in cost that they do not hurt a business owner’s personal budget, then they become valuable very quickly.
What strategies did you use to grow the business?
The main strategy was to focus on a market that I believe is underserved: small and medium businesses. My view is that big tech is looking for the largest dollar value per customer, while the small business market gets ignored. So what we have done is take solutions that have already been sold successfully to enterprise, shrink wrap them, simplify them, and make them available to small businesses.
The second strategy was to break the problem into very simple business functions. If you break a small business up into marketing, sales, purchasing, HR, finance, admin, tax reporting, and security, and then give them automation tools designed by the industry, that becomes a very successful model. Flexibility matters, so the tools have to be easy to adopt, affordable, and practical for the customer.
The third strategy was word-of-mouth and education. Once small businesses understand there are solutions they should consider, they create demand that other organizations cannot ignore. And when the solution is affordable and actually works, automation becomes a word-of-mouth success story for them.
What was the biggest challenge you had to overcome?
The biggest challenge was that we were going after a very large market, but with very small dollar values per customer. It is an underserved market, but you have to sell to those small businesses one at a time, and that is very different from going after one large enterprise contract.
Even when the growth rate is several hundred percent month over month, the dollar values are still small, so it takes several years of growth to reach critical mass, where it becomes a profit growth engine instead of a cost you are carrying while you wait for that day.
What have been the most significant keys to your business’s success?
Being hands-on, practicing servant leadership, and staying focused on an underserved market.
Tell us about your team.
We have professionals running the businesses. We have CEOs, chief financial officers, high technology heads, and a whole typical functional organization. That is the clearest way to describe the team structure. I’m very involved with that group, and I work across levels.
What is the most important lesson you’ve learned growing the business?
The most important lesson is that your job is not to be served. Your job is to serve the people who work for you, take things off their plates that are troubling them, and help make them more successful. If you give credit instead of taking credit, and you take on the tasks they cannot do, so they can grow through them, you build a much stronger organization.
The other lesson is that the best way to move up is to make the people around you successful. That creates loyalty, sponsorship, and a much more powerful operating model than top-down management. When people feel like the mission is theirs, they buy into it in a very different way.
What separates your business from your competitors?
We stay close to the business, close to operators, and close to the problems that actually need to be solved. That is part of the culture and part of the model.
The other difference is that we focus on making things practical, simplified, and affordable for an underserved market. A lot of organizations are chasing the biggest customers and the biggest dollar values per customer. We have focused on taking what works, simplifying it, and making it useful for small and medium businesses in a way they can actually adopt. When you combine that with servant leadership and a hands-on operating style, that is what really separates us.
What are your future plans for the business?
Our future plans are to keep building in the underserved small and medium business market, because from my perspective, this market is still wide open worldwide. Pieces of it have been covered, but it is still the largest underserved market in the types of services we provide.
The focus is to keep helping small businesses increase profitability, scale better, and improve work-life balance through automation designed for small businesses. Alongside that, we continue to look for business development, investment, and M&A opportunities that fit with our family office.
