Sam Adebayo on Eodly, Evidence-Backed Updates, and Respecting Remote Teams

Sam Adebayo spent years running distributed teams before he ever thought about building software for them. From Lagos, he managed about 100 contractors and ambassadors across time zones for a global crypto exchange, then co-founded a fintech where engineers reported to him weekly. In both roles, he kept running into the same frustration: self-reported updates that sounded fine, dashboards that told a different story, and no clean way to tell “stuck” from “slow” without hovering over people’s shoulders.

Eodly is his answer. It sends team leads a short evening report built from the check-ins their team already sends in Slack, Telegram, or Discord, cross-referenced with the work happening in GitHub and Linear. Sam launched paid plans in June 2026 and hit Product Hunt a few weeks later. We talked with him about the moment the idea clicked, why he took pre-orders before writing a line of code, and what it’s like to sell a product almost nobody knows to search for.

Tell us about yourself and your business.

I’m Sam, founder of Eodly, and I live in Lagos, Nigeria. I got into crypto in 2017 by posting trading tactics on Twitter and LinkedIn, and a founder hired me off the back of those posts.

From 2020 to 2023, I ran business operations in Africa for a global crypto exchange, managing about 100 people, mostly contractors and ambassadors spread across time zones. In 2023, I co-founded Finna, a fintech startup, where engineers reported to me every week.

Eodly sends founders and team leads one short report every evening on what their team got done, who’s stuck, and who has gone quiet. Each person checks in with a short message in Slack, Telegram, or Discord, and Eodly checks those updates against the actual work in GitHub and Linear, so the report puts each claim next to its proof.

It’s built for people managing remote or mixed teams, especially small software teams. And it has one rule I care about a lot: no screen recording, no keystroke logging, no reading private messages. It reads the work your team already does in the open, plus the check-in they choose to send.

I’m a solo founder, working on Eodly full-time.

How does your business make money?

Eodly is a monthly subscription. It’s free for up to 5 people, with every check-in channel plus GitHub and Linear, and no card needed. Paid plans start at $29 a month, then $49 and $89 as teams grow, with a discount for paying yearly and custom pricing for larger companies.

Paid plans add more people and the extras bigger teams want, like longer report history, investor update drafts, creator campaign tracking, and API access.

What was your inspiration for starting the business?

For years I ran teams I couldn’t see. At the exchange, our weekly calls had an open mic, and the people doing the best work rarely spoke up. We moved to a self-reported KPI spreadsheet, which helped, but some of what people reported still didn’t match the dashboard, and I had to check without making everyone feel watched.

At Finna it got harder. A feature got stuck for a week, and I couldn’t tell stuck from slow, because I’m not an engineer. The updates all sounded fine. I didn’t want to micromanage, and I didn’t want software that watches people’s screens. I just wanted to know where things stood while there was still time to help. So I built the tool I wished I’d had.

How and when did you launch the business?

Before writing any code, I talked to founders and team leads, more than 20 in one week at one point, and the same problem came up on every kind of team: managers losing their day to chasing people for updates. Ten of those founders paid $10 each to reserve a seat before I’d built anything, which told me the problem was real enough to pay for.

I started building in June 2026, paid plans went live on June 20, and we launched on Product Hunt on July 8, 2026.

Tell us about your team.

I’m the only founder, and I work on Eodly full-time, with one employee.

How did you acquire your first customers?

The first people to use it were founders I already knew, the ones who’d told me about this exact problem when I was asking around. Then the Product Hunt launch brought our first wave of signups from companies I’d never spoken to, which was the first real sign that the problem wasn’t just mine.

Tell us about your primary driver(s) for growth. What worked for you in the beginning? What’s working now?

In the beginning, it was Product Hunt. Launch days, where a lot of the right people see you at once, worked far better for us than ads, because almost nobody searches for “a daily report built from my team’s real work”. People don’t know a tool like this exists until they see it.

Now it’s a mix: me writing about managing teams on LinkedIn and X, listings in software directories, guides on things managers actually look up (like how to write an end-of-day report), working with LinkedIn creators whose audience manages teams, and a partner program that pays 30% of what each referred customer pays in their first 12 months.

What marketing strategies have been most effective for you so far?

Using the words managers actually use. When we wrote about features, very few people cared. When we wrote about chasing people for updates, or the teammate who’s been “almost done” for three days, people replied with their own stories.

The other one is writing genuinely useful guides. Our guide on end-of-day reports is the page that search engines and AI assistants point people to most.

What has been your biggest challenge so far, and what did you learn from it? How are you dealing with this issue today?

Distribution. Eodly is a new kind of tool, so there’s almost no search demand for it. Nobody types “show me what my team actually got done with proof” into Google. We tried a small ads test and learned quickly that you can’t buy clicks for something people don’t know to look for.

What I learned is to go where the buyer already is and describe the problem in their words, not mine. So today most of our effort goes into conversations, posts about real management moments, creators and partners, rather than ads.

Can you tell us about any upcoming developments we can look forward to?

Microsoft Teams support is coming soon, so teams who live in Teams can check in there too. Jira is on our roadmap too, because teams that plan their work there have asked for it.

And as of this month, you can connect Eodly to Claude and ask about your team in plain language, like “who is slipping this week?”

What tools do you use and recommend?

Claude Code for most of the building, Supabase for the database and sign-in, Vercel for hosting, Stripe for payments, PostHog for analytics, and Resend for email. For a small team, that stack means I spend my time on the product and on talking to customers, not on servers.

What are some trends in your industry that you’re excited about?

People want claims backed by evidence. A status update you just have to trust isn’t enough anymore, and I think we’re moving towards a world where statements come with proof attached rather than being taken on faith.

The second is AI doing real work inside teams: writing code, drafting documents, moving tickets. That makes “what actually got done today?” both harder to answer and more important.

Can you share a surprising fact about your startup journey that most people don’t know?

Between July 12 and October 10, 2026, Microsoft Copilot cited our website 9,757 times, almost all of it one guide on writing end-of-day reports. In the same period, our analytics saw no visits from Copilot at all.

Being the answer an AI gives doesn’t mean anyone clicks through to you. I wrote the whole story up on our blog.

What advice would you give to other aspiring entrepreneurs?

Start with a problem you’ve lived, then go and talk to the people who have it before you build anything. Write down the exact words they use, and use those words everywhere: on your website, in your posts, in your emails.

And be honest about what your product does and doesn’t do. In my space, the easy road is to watch people more. I chose to build something that respects the team, and I’d make that choice again.