7 Best SaaS Link Building Agencies
Organic search is one of the most important growth channels for SaaS companies. And backlinks remain one of the strongest signals that search engines use to determine which pages deserve to rank. For software companies competing in crowded categories, a solid link-building strategy can be the difference between showing up on page one and getting buried.
But there’s another reason link building matters right now. AI-powered search tools like ChatGPT, Perplexity, Google’s AI overviews, and Gemini are changing how people discover companies and products. These tools pull from web sources to generate their answers, and they tend to cite and reference content from sites with strong backlink profiles and high domain authority. In other words, the same links that help you rank in Google can also increase the chances that your brand gets mentioned when someone asks an AI tool for a product recommendation. This is called generative engine optimization (GEO), and it’s an increasingly important piece of the marketing puzzle.
Link building for SaaS differs from that for other industries, though. The content you need links to (feature pages, comparison pages, integration pages, long-form guides) requires outreach to relevant publishers who understand B2B software. That’s why many SaaS companies turn to agencies that specialize in this space.
Below are seven agencies worth considering, ranging from dedicated link-building specialists to broader SaaS marketing firms that offer link-building as part of a larger package.
How to Choose a SaaS Link Building Agency
If you’re evaluating agencies, one of the first things to look for is SaaS experience. An agency that primarily serves local businesses, restaurants, or e-commerce stores likely won’t have the right relationships or content strategies for a software company. SaaS link building involves understanding product-led content, technical audiences, B2B buyer intent, and the types of publications that actually move the needle in software categories. Some of the agencies on this list focus exclusively on SaaS. Others serve SaaS as one of several B2B verticals. Both can work, but you want to make sure the team you hire has done this before and can speak fluently about SaaS growth metrics.
Before signing anything, spend time reviewing case studies. A credible agency should be able to show you real examples of what they’ve achieved for SaaS clients. Look for traffic growth, ranking improvements, and domain authority gains. The strongest case studies go further and demonstrate business impact, such as increased signups, demo requests, or MRR growth.
Finally, have a real conversation about their plan for your specific business. A good agency will want to understand your content, your competitors, target keywords, and goals before proposing a strategy. If they skip that discovery step and jump straight to pitching a fixed package, that’s a red flag. Link building is most effective when it’s tied to a broader SEO and content strategy, and the agency should be curious enough to learn about yours before they start.
7 Best SaaS Link Building Agencies
1. VH-Info
VH-Info is a specialist agency. SaaS link building is their core service, which makes them an appealing option for companies that want a focused partner instead of a generalist agency. They were founded in 2022 by two SEO practitioners based in India, and the team has grown since then as demand for their services has increased.
Their approach centers on white-hat, manual outreach to place content on relevant, high-authority websites. They also offer white-label link building for agencies and end-to-end SEO services for startups. Their website includes case studies covering SaaS clients in categories like email tools, web hosting, cybersecurity, and social media marketing software, with reported traffic increases ranging from 120% to over 5,000%.
One thing that sets VH-Info apart is pricing transparency. Their packages start at $2,500 per month for 10 links and scale up from there, with all pricing published on their website. For SaaS companies that need dedicated link building without the overhead of a full-service marketing engagement, VH-Info is worth a look.
2. Dofollow
Dofollow is a link-building agency that works exclusively with B2B SaaS companies. They don’t offer content strategy, technical SEO, or other services. Link building is the whole business, and that focus shows in how they’ve built their operation.
Their approach is relationship-based. They work with editors and publishers to place links on high-authority sites, typically targeting domains with DR 80–90+. They offer a two-year link guarantee, which means they’ll monitor placements and replace any links that get removed at no extra cost. They also don’t require lock-in contracts, which is unusual in the agency world.
Case studies on their site feature SaaS companies in martech, HR tech, and fintech. The agency has also received endorsements from well-known figures in the SEO space, including the founder of Authority Hacker and former Shopify growth advisor Kevin Indig. They hold 5-star ratings on both G2 and Clutch.
If you already have a solid content strategy and just need someone to build links to that content, Dofollow is a strong candidate.
3. Powered by Search
Powered by Search is a B2B SaaS marketing agency that’s been around for over a decade. Link building falls under their “Digital PR & Link Building” service, but it’s part of a much larger offering that includes paid advertising, SEO, content marketing, account-based marketing, demand generation, HubSpot RevOps, and web design.
They’ve worked with more than 150 B2B SaaS companies, and their client list includes names like Basecamp and SentinelOne. Their overall approach is centered on what they call the “Predictable Growth” methodology, which ties marketing activity to pipeline and revenue outcomes rather than traffic alone.
Powered by Search is best suited for SaaS companies that want link building integrated into a broader marketing strategy. If you’re looking for a standalone link-building engagement, this probably isn’t the right fit. But if you need an agency that can handle multiple growth channels together, they bring a lot of B2B SaaS experience to the table.
4. SimpleTiger
SimpleTiger is a SaaS marketing agency that offers a wide range of services: SEO, content marketing, PPC, link building, digital PR, email marketing, and web design. They work with SaaS companies at all stages, from seed-funded startups to publicly traded enterprises.
Their client roster includes Bitly, JotForm, Segment, and Gelato, among others. They use proprietary AI-powered tools for keyword research and prioritization, and they describe their approach as building a “pipeline engine” that connects demand creation, demand capture, and attribution. Their link-building work is integrated into this broader framework.
Published case studies on their site include a 1,200% increase in first-page keyword rankings for Gelato and a 597% increase in organic traffic for JotForm within two months. SimpleTiger is a Clutch Premier Verified partner and has received multiple Clutch awards.
This agency makes the most sense for SaaS companies that want a full-service partner to manage link building alongside SEO strategy, content production, and potentially paid channels too.
5. Quoleady
Quoleady positions itself as a SaaS content marketing agency. Link building is one of several services they offer, alongside content strategy, content writing, SEO audits, consulting, guest posting, and a newer service focused on LLM optimization (helping SaaS brands appear in AI-generated search results).
Their link building uses manual outreach and white-hat methods. They’ve also helped clients get content published in Forbes and Entrepreneur through contributor memberships.
Their case studies are notable for including revenue figures. Expandi, one of their clients, grew from zero to $8 million in annual recurring revenue. Effy AI reached 2 million impressions and 60,000 organic clicks per month. FullSession generated 500 leads from 16 blog posts in four months.
Quoleady is a good fit for SaaS companies that want content marketing and link building handled by the same team. Their LLM optimization service is also relevant for companies thinking about AI search visibility.
6. Sure Oak
Sure Oak is a full-service SEO and digital marketing agency with over 20 years of experience. They’re based in Brooklyn, New York, and they serve clients across multiple industries, including SaaS, fintech, e-commerce, healthcare, and education.
Their services cover SEO strategy, link building, content creation, technical audits, digital PR, conversion rate optimization, web design, and AI search optimization (which they call AISO). They describe their approach as a “Partnership First” model and assign each client a dedicated SEO account manager.
Sure Oak has been recognized by Clutch as a top SEO company. They’ve published case studies showing results like a 773% increase in organic traffic for pet insurance startup Bivvy, along with a 2,800% increase in referring domains.
This agency is a good option for SaaS companies that prefer a more traditional, full-service digital marketing partner. They aren’t SaaS-only, but their experience working with venture-backed and private equity-backed software companies means they understand the space.
7. Skale
Skale is a SaaS-focused SEO agency that offers link building and outreach as one of its core services. Their other offerings include SEO strategy, content production, technical SEO, GEO (generative engine optimization), AI citation outreach, and website migrations.
They’ve worked with more than 60 SaaS brands, including G2, Maze, Perkbox, Flodesk, and Wealthsimple. Each client gets a dedicated team of four people: an SEO strategist, a content SEO specialist, a tech SEO analyst, and an off-page manager.
What stands out about Skale is its focus on revenue metrics. Their case studies highlight MRR growth, product signups, and cost per opportunity rather than just traffic. For example, Rezi saw an 86% revenue increase over 18 months, Attest achieved an 8.5x increase in organic product signups year-over-year, and Slite doubled signups in three months.
Skale is a strong option for SaaS companies that want a dedicated SEO partner focused on business outcomes, with link building built into a broader organic growth strategy.
Conclusion
The right agency for you depends on what you need. If you want a focused link-building specialist, agencies like VH-Info and Dofollow concentrate specifically on that. If you’d rather have link building handled as part of a larger content and SEO engagement, Quoleady, SimpleTiger, and Skale offer that kind of integrated approach. And if you want a full-service marketing agency that covers paid channels, web design, and more alongside link building, Powered by Search and Sure Oak fit that mold.
Regardless of which direction you go, give the relationship time. Most agencies will tell you that meaningful SEO results take three to six months to materialize. Talk to a few agencies on this list, ask about their experience in your SaaS vertical, review their case studies, and make sure their approach lines up with your goals.
